For
Cool Girls
3 for PKR 1,300
Cotton | Wireless | Breathable
may · june · july · august
Breathe easy
Breathable cottons, wireless ease, and quick-dry briefs made for Pakistan's hottest months.
shop by category
Find your piece.
Six small worlds. Each made for a different part of your day.
Bras
T-shirt · Wireless · Full Coverage
Explore →Panties
Cotton · Hipster · Seamless
Explore →Nightwear
Slips · Nighties · Pyjamas
Explore →Shapewear
Tummy · Thigh · Bodysuits
Explore →Essentials
Camisoles · Inner Slips
Explore →Bridal & Occasion
Hand-finished pieces
Explore →hand-picked
The Atelier
The pieces our customers reach for most — and the ones our team is wearing this season.
find your fit
Your right size,
in two minutes.
Most women wear the wrong size — and most never know. Our private at-home tool reveals yours. No one sees your answers, and we will never share them.
✦ Runs on your device · nothing is saved
One
Measure under your bust. Snug, straight, relaxed.
Two
Measure across the fullest part. Stand naturally.
Three
We reveal your size — and the best pieces for you.
new arrivals
The newest pieces.
Fresh into the atelier this week.
Madad Bra Extender (3-pack)
Add up to two inches — quietly extends a favourite piece.
Soraya Bridal Set
Bra & brief set, hand-finished — for the wedding week.
the house of naaz
A word for grace.
For being cherished.
Naaz was made for a simple reason — buying intimates should never feel uncomfortable. No judgment. No questions. No one watching.
So we built the opposite: private, gentle, quietly beautiful. A kind team to answer every question, plain packaging at every doorstep, and pieces chosen for your climate and how you actually live.
We show our pieces alone — never the body. A modest brand, by design.
Read our storyDiscreet packaging
Plain parcels. No brand name on the outside.
Cash on Delivery
Pay only when your order arrives.
Easy size exchange
Wrong size? A graceful swap within 7 days.
Private female team
Kind, knowing, on WhatsApp.